Associated Motorways has received recognition for its integrated marketing campaign promoting the Nissan Gravite, demonstrating the effectiveness of a multi-channel approach to vehicle launches in Sri Lanka.
Associated Motorways (Private) Limited (AMW) has been awarded Silver at the Dragons of Sri Lanka 2026 awards, honouring its comprehensive campaign to introduce the Nissan Gravite to the local market. The recognition highlights the strategic creativity and effectiveness demonstrated through the launch initiative.
The campaign employed an integrated approach spanning multiple channels, including digital platforms, traditional media, public relations activities, experiential marketing, and dedicated event activations. This coordinated strategy was designed to generate public interest in the vehicle and position the Gravite as a competitive offering in Sri Lanka's automotive market.
According to Udara Gunasinghe, Head of Marketing at AMW, the initiative aimed to transcend a conventional product introduction by crafting what the company describes as a memorable brand experience. The campaign represents AMW's broader philosophy of combining ambition with strategic execution in vehicle launches.
AMW acknowledged the collective effort of multiple partners in achieving the award, including creative agencies, media specialists, public relations firms, production teams, event coordinators, and various suppliers. The company indicated that the award reinforces its commitment to producing marketing campaigns characterised by boldness, effectiveness, and measurable impact across its represented brands.
