The Australian government has introduced draft legislation requiring social media platforms to let users choose between algorithmically recommended feeds and content from accounts they follow, as part of broader online safety reforms.
Australia's centre-left Labor government has proposed draft laws that would require social media platforms including TikTok, Instagram, and Facebook to notify users and offer them choice over their default feed. Under the initiative branded "My Feed, My Way," users would be able to opt in to algorithmically recommended content or select to see only posts from accounts and creators they choose to follow.
The proposal forms part of broader "Digital Duty of Care" legislation that shifts responsibility onto major technology companies to proactively identify and reduce foreseeable harms. Prime Minister Anthony Albanese characterised the reform as giving "people control" rather than government control over online content. Platforms that fail to comply with the requirements could face penalties of up to A$109.2 million ($79 million), with Australia's eSafety regulator responsible for enforcement.
The draft laws specify different harm categories for different age groups. For children, platforms must address bullying, pornography, misogyny, and eating disorders, while for adults the focus is on criminality, violence, and threats. The eSafety regulator will also be granted powers to require platforms to swiftly remove harmful, nudity-related, and illegal content. However, free speech advocates have raised concerns that the proposed legislation could enable censorship.
Australia's move follows the European Union's Digital Services Act, which has required platforms to offer users profiling opt-out options since 2024, though regulators have complained that implementation lacked clarity. The Australian government is seeking consultation feedback from digital platforms, industry bodies, civil society organisations, and advocates, with the bill expected to be introduced to Parliament this year. Meta Platforms and Alphabet's Google have not immediately responded to requests for comment on the proposal.