Janashakthi Life has launched Grand Legacy, a new life insurance proposition designed to enable grandparents to build financial security for their grandchildren's future while securing their own protection.

Janashakthi Life, the primary life insurance subsidiary of Janashakthi Group, has unveiled Grand Legacy, a financial product that reconceptualises life insurance as a mechanism for intergenerational wealth planning. The offering allows grandparents to establish financial resources that could support their grandchildren's educational pursuits, career development, and long-term aspirations, moving beyond traditional life insurance's focus on protection against unforeseen circumstances.

The product builds on Janashakthi Life's existing capability to provide coverage to customers up to age 80, extending this feature toward a broader purpose of supporting multiple generations. Grand Legacy incorporates flexible investment options with short to medium-term horizons, accommodating families' changing requirements while maintaining life insurance protection availability at later life stages.

According to Ravi Liyanage, Director and Chief Executive Officer of Janashakthi Life, the launch represents the company's commitment to evolving beyond conventional insurance frameworks. He stated that Grand Legacy transforms grandparents' aspirations for their descendants into structured financial planning that addresses how families approach security and opportunity across generations. The company has accompanied the product release with marketing materials emphasising the relationship between grandparents and grandchildren, positioning financial commitment as a form of legacy.

The initiative reflects broader market trends toward financial products that address intergenerational planning as families increasingly consider how present financial decisions can create expanded possibilities for future generations. Janashakthi Life positions Grand Legacy as a purposeful approach to building toward the future rather than merely preparing for potential uncertainties.