Jorge Messi, the father and longtime representative of Argentine football icon Lionel Messi, has passed away at age 68 following a prolonged illness. He played a pivotal role in managing his son's career throughout his rise to becoming one of football's greatest players.

Jorge Horacio Messi, father of Argentine football superstar Lionel Messi, has died at the age of 68 while receiving hospital treatment in Rosario, Argentina, according to multiple international reports. He had been battling an undisclosed illness at the time of his death.

Jorge's health had deteriorated over recent months, prompting the Messi family to seek privacy in June while he underwent medical treatment. At that time, the family issued a public appeal for media restraint and compassion as speculation mounted regarding his condition, while Lionel Messi was competing at the FIFA World Cup.

Throughout his son's extraordinary career, Jorge served as Lionel's representative and managed significant aspects of his off-field operations and contract negotiations. He was instrumental in guiding Messi's development from his early years in Rosario through his transformative years at Barcelona and his subsequent career moves, establishing himself as one of the most influential figures shaping the football legend's professional trajectory.

Jorge is survived by his wife, Celia Cuccittini, and their four children: Lionel, Rodrigo, Matías, and María Sol.