Technology firms N-able and BUSINESSNEXT hosted an executive briefing in Colombo aimed at encouraging Sri Lankan banks to adopt artificial intelligence and customer relationship management systems to enhance customer engagement and operational efficiency.

N-able and its strategic partner BUSINESSNEXT organised an exclusive briefing for senior banking executives on July 8th at Cinnamon Life in Colombo, focusing on how artificial intelligence and intelligent customer relationship management can reshape banking services. The event, titled "The Customer Imperative: Securing Banking's Future Through Customer-Centric Transformation," brought together financial sector leaders to discuss leveraging technology and customer intelligence for competitive advantage in an increasingly digital environment.

BUSINESSNEXT, which the firms describe as the leading banking CRM platform ranked first in the 2025 Forrester Wave for CRM Software for Financial Services, demonstrated how its platform enables financial institutions to personalise experiences across sales, service, marketing, lending, and relationship management. According to the briefing, AI-powered insights and intelligent automation can help banks better understand customer needs and improve engagement while enhancing operational efficiency.

Executives from both firms emphasised that successful customer-focused transformation requires more than simply installing new software. N-able CEO Shirantha Herath stated that integrating customer intelligence with core banking systems and enterprise processes allows banks to create contextual experiences and equip teams with real-time insights. Amar Agrawal, VP Global Alliance at BUSINESSNEXT, added that CRM transformation should be measured by business outcomes rather than technology deployment alone.

The partnership aims to combine BUSINESSNEXT's banking-native platform with N-able's expertise in integration and banking transformation. The briefing concluded with a networking dinner allowing banking leaders to discuss industry challenges and explore opportunities for customer-centric innovation.