As the FIFA World Cup 26™ kicks off across the United States, Canada and Mexico, Coca-Cola returns as the tournament's official soft drink, extending a partnership with FIFA® that now spans nearly five decades and 12 tournaments.This year's tournament is the largest in history,…
As the FIFA World Cup 26™ kicks off across the United States, Canada and Mexico, Coca-Cola returns as the tournament's official soft drink, extending a partnership with FIFA® that now spans nearly five decades and 12 tournaments.This year's tournament is the largest in history, with 48 teams competing across three host nations. Coca-Cola's global campaign, "Feel it all," celebrates not the game itself but the fans who live every moment of it: the anticipation, the agony of a VAR check, and the joy of a last-minute winner.For Sri Lankan fans, that emotion plays out in the early hours. With matches broadcast from North America, supporters across the island will gather around screens late into the night and before dawn, in homes, boutiques and workplaces, sharing the tournament with millions of fans worldwide.The milestone carries added meaning in 2026, as Coca-Cola also celebrates 140 years of refreshing the world, a legacy the brand recently marked in Sri Lanka."Football's biggest celebration belongs to fans everywhere, including the thousands of Sri Lankans who will stay up through the night to be part of it. For nearly 50 years, Coca-Cola has stood beside these moments of shared passion, and we are proud to do so again in 2026”, said Mario Perera, Country Head - Sri Lanka and Maldives, The Coca-Cola Company.Globally, Coca-Cola's tournament activations include the most extensive FIFA World Cup 26™ Trophy Tour to date, covering 30 countries and 75 stops, and a partnership with Panini featuring collectible stickers of the world's top players.