The Sri Lanka Institute of Marketing has announced the SLIM SME Development Awards 2026, an initiative designed to recognise and encourage excellence among micro, small and medium enterprises across the country.

The Sri Lanka Institute of Marketing (SLIM) has unveiled the SLIM SME Development Awards (SMEDA) 2026, continuing a national programme focused on acknowledging achievements within Sri Lanka's MSME sector. The awards programme targets businesses demonstrating excellence in marketing, branding, sales, innovation and sustainable growth practices.

According to SLIM President Enoch Perera, the initiative extends beyond a conventional recognition programme. Perera stated that the awards aim to equip SMEs with the recognition and confidence needed to expand beyond domestic markets and pursue international competitiveness. SLIM Vice President for Events and Sustainability, Rajiv David, emphasised that the awards acknowledge not only commercial success but also innovation, resilience and responsible business practices.

The evaluation framework will assess participating organisations across key business and marketing performance metrics, with an independent panel of experienced professionals conducting the assessment. Project Chairman Maduranga Weeratunga noted that Sri Lankan MSMEs represent approximately 80% of all businesses, contribute over 50% to gross domestic product and provide 45% of national employment. He characterised strategic marketing as essential infrastructure connecting local innovation to global market opportunities.

SLIM CEO Chamil Wickramasinghe described SMEDA 2026 as an empowerment initiative that celebrates entrepreneurial achievements while encouraging adoption of professional marketing practices and customer-centric growth strategies. The awards will recognise enterprises across diverse sectors, reflecting the breadth of Sri Lanka's MSME economy. Head of Jury Dr. Roshan Fernando stated that the selection process identifies organisations demonstrating not only business success but also excellence in customer focus, innovation and sustainable operations.