Tom Holland's latest Spider-Man film has shattered box office records with $72 million in preview revenue, surpassing previous records held by Avengers: Endgame and Spider-Man: No Way Home.
The newest installment in the Sony Pictures Spider-Man franchise, titled Spider-Man: Brand New Day, has achieved a significant milestone by generating $72 million during preview screenings that included Prime Video early access and daytime Thursday showings. This marks the strongest preview performance ever recorded for a Sony film and represents the best preview numbers since the COVID-19 pandemic, according to industry reports.
The film has already overtaken the previous all-time preview record held by Marvel Studios' Avengers: Endgame, which earned $60 million in previews. It also surpassed the preview performance of Spider-Man: No Way Home, which generated $50 million during its preview period. Given these numbers, the film is projected to exceed $100 million on its opening Friday, joining an exclusive group of only five other films to accomplish this feat.
Critical and audience reception has been overwhelmingly positive, with the film achieving a 90 percent score on Rotten Tomatoes' critical meter and a 98 percent audience score. Among all nine live-action Spider-Man films, this installment has achieved the highest audience approval rating, surpassing previous entries featuring Tobey Maguire and Andrew Garfield. The film follows Peter Parker as he battles crime while his closest relationships are complicated by memory loss, introducing new challenges and antagonists to the storyline.
The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, and others. Its strong preview performance demonstrates sustained audience enthusiasm for the Spider-Man franchise after a five-year gap since the previous installment.
