A Kaspersky survey reveals that half of Generation Z in the Asia Pacific region uses artificial intelligence daily, with many treating AI as a trusted companion. However, experts warn that inconsistent safety practices among young users pose significant risks to personal data and information accuracy.
Generation Z has embraced artificial intelligence at a significantly higher rate than other age groups across Asia Pacific, according to research released by cybersecurity firm Kaspersky. The study found that approximately half of Gen Z respondents in the region interact with AI tools on a daily or near-daily basis, compared to lower engagement rates among older generations. The most common applications include information searching, academic studying, and creative idea generation.
Beyond practical applications, the research highlights an emerging trend where young users are developing emotional connections with AI systems. Nearly one-third of Gen Z respondents in Asia Pacific report treating AI as a friend, with particularly high rates in Indonesia (39%), Vietnam (35%), and Thailand (34%). Kaspersky found that 34% of Gen Z users in the region discuss personal issues with AI systems that they would not share with other people, suggesting a shift in how young people view artificial intelligence—from a mere tool to a source of companionship and emotional support.
This deepening relationship with AI technology comes with notable security concerns. The research indicates a troubling gap between AI adoption rates and cybersecurity practices. While 45% of Gen Z respondents report consistently taking protective measures when using AI services, more than half apply security precautions only occasionally. Malaysia showed particularly concerning figures, with 54% of respondents saying they take precautions infrequently. Kaspersky warns that users often underestimate risks associated with sharing sensitive information, including personal documents, passwords, and health details with AI platforms.
Experts emphasize that young users must develop safer AI habits alongside their technical skills. Recommended practices include verifying important information from multiple sources before relying on AI-generated responses, avoiding disclosure of confidential data, and understanding a platform's data collection policies. Kaspersky has launched educational initiatives including an interactive game called "Case 404" designed to help Gen Z users recognize phishing attempts, scams, and digital fraud.