Marketing strategist Dr. Darshana Jayasinghe has launched "Trend Eka Podcast," described as Sri Lanka's inaugural podcast series focused on influencer marketing, aiming to bridge academic research with practical industry knowledge.
Sri Lanka's digital marketing landscape has expanded with the introduction of "Trend Eka Podcast," a new series dedicated to exploring influencer marketing as both an academic and practical discipline. The podcast was launched by marketing strategist and influencer marketing researcher Dr. Darshana Jayasinghe, according to NewsWire.
The inaugural episode moves beyond conventional understanding of influencer marketing, examining how the field extends past traditional celebrity endorsements to encompass the broader impact of social media on consumer behavior and lifestyle choices. The series frames influencer marketing as a strategic business discipline rather than simply a promotional tool, reflecting the sector's evolution within Sri Lanka's digital economy.
Beyond promotional applications, the podcast addresses the growing responsibilities of content creators operating on digital platforms. Discussions highlight how influencers shape public opinion and possess opportunities to build consumer trust, educate audiences, and generate positive social impact while supporting sustainable business practices.
Future episodes are planned to cover emerging trends, industry challenges, ethical considerations in influencing, creator development, digital marketing strategies, and the trajectory of Sri Lanka's creator economy. The podcast series is available through the Influencer Effect Content Hub on Afficacy, providing a centralized platform for industry professionals, brands, businesses, and the general public to access research-driven insights alongside real-world practitioner experiences.
