New Anthoney's Farms has been recognised as a sustainability leader at an international conference in Chicago, marking a milestone for Sri Lankan agricultural standards as the country's poultry sector expands with World Bank support.

New Anthoney's Farms, a Sri Lankan poultry producer, has been recognised among global sustainability leaders at Soy Connext 2026, a major agricultural conference held in Chicago this month. The company was highlighted for its use of Sustainable US Soy certification, placing it alongside established international agribusiness firms at the summit organised by the US Soybean Export Council, which attracted over 800 delegates.

The company became the first in South Asia to obtain the Sustainable US Soy licence in 2023, verified under the US Soy Sustainability Assurance Protocol. This early adoption has since positioned New Anthoney's Farms as a reference point for responsible sourcing practices. The company distinguishes itself as Sri Lanka's only fully antibiotic-free poultry producer, a commitment that has shaped its market identity over four decades. Currently, 16 Sri Lankan poultry producers and feed millers hold the same certification.

The recognition comes as the sector experiences significant growth. Sri Lanka imported approximately 255,000 tonnes of containerised US soybean meal in 2025, the largest market globally for this product, supporting a domestic animal feed industry that produces close to 1.3 million metric tons annually. In June, the International Finance Corporation, a World Bank Group member, announced plans to invest up to USD 10 million in New Anthoney's Farms Group to expand production capacity and strengthen supply chain efficiency.

The investment is expected to generate substantial economic and social benefits. The company projects exporting 1,936 metric tons of poultry annually by 2032, representing a 29 percent increase from 2024 levels and generating an estimated USD 4.95 million in additional foreign exchange earnings. The expansion is anticipated to create over 900 new jobs and benefit at least 200 smallholder farmers through contract arrangements, with approximately 22 percent of participants expected to be women from low-income households.