Softlogic Automobiles has secured exclusive distribution rights for Greaves Ampere, an Indian electric two-wheeler manufacturer, marking the brand's formal entry into the Sri Lankan market with an official launch planned for August 2026.

Softlogic Automobiles, a subsidiary of Softlogic Holdings PLC, has been appointed as the authorized distributor for Greaves Ampere, one of India's leading electric two-wheeler brands. The partnership represents the manufacturer's formal market entry in Sri Lanka and brings a range of models including the Nexus, Magnus Neo, Magnus Gmax, and Reo Vyb under the Softlogic Group's portfolio.

The brand will be officially unveiled at the Autovision Colombo Motorshow 2026, with customer sales expected to commence by August. Initial sales operations will be based at the Softlogic Max showroom in Wattala, with the company planning to establish a nationwide dealer network by year-end. According to Hemantha Gunawardena, Managing Director of Softlogic Automobiles Sector, the partnership aligns with the company's commitment to bringing "world class mobility solutions" and supporting Sri Lanka's transition toward sustainable transportation.

Greaves Ampere operates under Greaves Electric Mobility, which has expanded its presence across multiple international markets. The distributor has positioned the brand to appeal to diverse customer segments, including young professionals, university students, urban commuters, families, fleet operators, and delivery riders. The company expects environmentally conscious consumers to form a significant part of its customer base, particularly as Sri Lanka's electric two-wheeler segment expands amid rising fuel costs and government incentives for cleaner mobility solutions.

Beyond product distribution, Softlogic Automobiles aims to establish Ampere as a leading brand in Sri Lanka while advancing broader awareness of electric mobility as a viable alternative to conventional transport. The company has emphasized that after-sales support and customer experience will remain central to the rollout strategy. Additional details regarding pricing, financing options, and the expanded dealer network are expected to be announced closer to the official launch.